Jak wypromowano bestseller
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Biblioteka Analiz
ISBN 83-89143-56-9
Okładka miękka
Liczba stron 98
Rok wydania 2006
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Książka zawiera teksty publikowane na łamach dwutygodnika "Biblioteka Analiz" , które ukazały się w dziale "Jak wypromowano bestseller". Opisane są w niej rozmaite sposoby promowania książek (m.in. "Cień wiatru", "Alchemik", "Powstanie 44", ""Harry Potter"). Dziś można powiedzieć, że ilu wydawców - tyle sposobów. Choć istnieją niezmienne od lat zasady marketingu, opisane przykłady pokazują, że wydawnicze hity powstają częstokroć z pominięciem tych reguł - niekiedy wręcz świadomie.
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Magazyn Literacki KSIĄŻKI" to profesjonalny miesięcznik poświęcony rynkowi wydawniczemu i księgarskiemu, skierowany do wszystkich miłośników książek, księgarzy, bibliotekarzy, wydawców i dystrybutorów książek. Na łamach ... |
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Kolejny, jedenasty już tom publikacji „Rozmowy o rynku książki” to zbiór 41 wywiadów publikowanych w dwutygodniku „Biblioteka Analiz” w 2011 roku.
Bohaterami drukowanych w tomie obszernych rozmów byli ... |
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