Public Relations na rynku książki
Wydawca
Biblioteka Analiz
ISBN 978-83-89143-80-0
Okładka miękka
Liczba stron 95
Rok wydania 2007
Cena 20.00 zł
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Książka oparta jest na cyklu artykułów "Kurs Public Relations", który ukazywał się na łamach dwutygodnika Biblioteka Analiz w 2006 i 2007 roku. W publikacji odnaleźć można ważne informacje z następujących zagadnień: "PR wewnętrzny firmy czy zlecany na zewnątrz", "Jak w firmie zorganizować komórkę PR", "Strona interentowa firmy narzędziem PR". Autorzy szczególny nacisk starali się położyć na charakterystyczne dla omawianej materii zagadnienia praktyczne. Książka skierowana jest do pracowników działów PR wydawnictw, marketingowców oraz członków zarządów.
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Magazyn Literacki KSIĄŻKI" to profesjonalny miesięcznik poświęcony rynkowi wydawniczemu i księgarskiemu, skierowany do wszystkich miłośników książek, księgarzy, bibliotekarzy, wydawców i dystrybutorów książek. Na łamach ... |
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Kolejny, jedenasty już tom publikacji „Rozmowy o rynku książki” to zbiór 41 wywiadów publikowanych w dwutygodniku „Biblioteka Analiz” w 2011 roku.
Bohaterami drukowanych w tomie obszernych rozmów byli ... |
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